China Sports Daily: Qingdao KINGDOM Drives Innovation and Leads Transformation in Commercial Fitness Equipment
On May 27, the second page of China Sports Daily published an article titled “Sport Show Witnesses New Transformations in Commercial Fitness Equipment,” highlighting how Qingdao KINGDOM has broken through the homogenization bottleneck of traditional strength equipment by embracing “innovation in details,” writing a new chapter for Chinese brands in the global market.
In the exhibition hall, the booth of Qingdao KINGDOM Health Industry Co., Ltd. drew particular attention—nearly 40 strength-training machines were neatly arranged, forming an impressive “steel jungle” of equipment.
Several overseas buyers tested the equipment one by one, while KINGDOM’s business team provided detailed explanations throughout.“The professionalism of the buyers is truly impressive,” said Feng Zongqian, Marketing Director of KINGDOM. “Some are senior coaches from chain clubs, and others are fitness equipment brand owners. They bring extensive experience and a deep understanding of both products and training. They not only focus on materials and workmanship, but also offer detailed suggestions from a training perspective.”After trying a rowing back-strength trainer, a U.S. buyer discussed optimization options for muscle-force output with KINGDOM’s technical staff. The company’s technical team immediately recorded the feedback and initiated an evaluation for improvement. “This kind of efficient feedback is vital for us,” noted Li Yonglin, KINGDOM’s Technical Director.
“Given the severe homogenization in traditional strength equipment, we chose innovation as our breakthrough,” Feng said, pointing to what appeared to be a standard seated chest-press machine. “There are no fewer than 50 similar products on the market, but ours allows users to switch among three resistance modes and five motion ranges without releasing the handles. This enables targeted training of different parts of the pectoralis major and deltoid muscles, delivering more comprehensive muscle stimulation.”The innovative design left many fitness coaches impressed: “This fundamentally changes traditional training patterns. You can complete multi-angle stimulation without interrupting the workout.”
The China Sports Daily report not only recognizes KINGDOM’s technological strength but also reflects the ongoing innovation and upgrading within China’s fitness equipment industry. Looking ahead, Qingdao KINGDOM will continue to drive progress with technological innovation and create higher-value healthy living experiences for users worldwide.