Delegation Led by Yi Xiaoli, Chairwoman of China Stationery & Sporting Goods Association, Visits KINGDOM, Praising New Breakthroughs in Independent Innovation and Brand Building
On March 11, as an important stop of the China Stationery & Sporting Goods Association’s nationwide “15th Five-Year Plan” high-quality development initiative, a delegation led by Chairwoman Yi Xiaoli and Vice Chairman Zhang Peisheng visited Qingdao Kingdom Health Industry Co., Ltd. for research and guidance. The visit aimed to thoroughly implement the spirit of the National “Two Sessions,” focus on industry upgrading and quality improvement, explore exemplary practices in enterprise transformation, and build synergy for industrial development. The research was accompanied by KINGDOM’s founder Wang Fenghua, Chairwoman Chen Yijun, and General Manager Zheng Guoliang.
The delegation first toured KINGDOM’s sample showroom, with a focus on the newly launched 2025 strength training equipment. They personally experienced the smooth motion trajectories and stable structural performance of the products. This was followed by a visit to KINGDOM’s modern production lines. From high-precision 3D laser cutting machines to clusters of welding robots, and from lean production layouts to rigorous quality control systems, the delegation gained in-depth insight into KINGDOM’s latest achievements in intelligent manufacturing and lean production.
During the symposium, KINGDOM’s management introduced the company’s 30-year development journey: from starting with component processing in 1995, to providing OEM services to over 40 countries worldwide, and now, in 2025, making a full push with its proprietary brands. The KINGDOM brand has undergone a comprehensive upgrade, while the German QuiikBody brand has been launched to the market. With more than ten patented innovations, the two major strength equipment series have broken through the homogenization bottleneck of the industry. At the same time, the company actively implements the “Healthy China” strategy by sponsoring the Qingdao Health Tennis Series and serving as the designated fitness equipment provider for the Weihai Ironman World Championship, continuously enhancing its brand influence.
Chairwoman Yi Xiaoli highly praised KINGDOM’s achievements in independent product R&D and brand building in recent years. She noted that KINGDOM has established a clear and robust path in transforming from traditional manufacturing to “intelligent manufacturing” and “innovation-driven creation.” With solid structural design and differentiated patented technologies, its products demonstrate a deep understanding of strength training scenarios. She encouraged KINGDOM to continue adhering to innovation-driven development, and to establish a new image of Chinese manufacturing in the global fitness equipment industry through higher-quality products and more distinctive branding.
This research visit took place at a significant moment following the successful conclusion of the National “Two Sessions” and during the strategic planning phase for high-quality development under the “15th Five-Year Plan.” KINGDOM’s management stated that they will take this visit as an opportunity to further advance intelligent manufacturing upgrades, increase investment in independent R&D, and improve a comprehensive product matrix for all-age health and fitness. The company is committed to becoming a globally leading partner in promoting health for all, contributing KINGDOM’s strength to the high-quality development of the industry and to the building of a strong sports nation and a Healthy China.
