CCTV Highlights KINGDOM's Global Competitiveness: Innovation-Driven Design Fuels International Market Growth
On May 9, Economic Information Network, a flagship business news program on China Central Television (CCTV), featured the innovative practices of Chinese companies expanding their global presence and strengthening foreign trade. The program spotlighted Qingdao Kingdom Health Industry Co., Ltd. (KINGDOM) for its success in achieving export growth against market headwinds through continuous product innovation and enhanced value creation.
The report highlighted not only KINGDOM’s strong momentum in high-quality development, but also the growing international competitiveness of Chinese health and fitness equipment manufacturers.
Amid intensifying global competition and an increasingly complex international trade environment, KINGDOM remains committed to innovation-driven growth. Guided by the evolving needs of international markets, the company continues to invest heavily in research and development, enhance product design capabilities, and upgrade manufacturing processes. Through differentiated, high-quality products, KINGDOM has earned the trust of overseas customers and maintained steady export growth.
According to the CCTV report, KINGDOM has continuously strengthened its competitive advantages in global markets by optimizing product portfolios, improving functionality, and enhancing user experience. Supported by reliable product quality, rapid market responsiveness, and sustained innovation, the company has steadily increased its brand influence overseas while deepening partnerships with international customers.
In recent years, KINGDOM has accelerated its global expansion strategy, actively developing key markets across the Americas, Europe, and the Middle East. The company has continuously strengthened its international quality management and supply chain systems while aligning product standards with global requirements. With a global vision and a commitment to building internationally recognized brands, KINGDOM continues to enhance the value and reputation of “Made in China” within the global health and fitness industry.
The recognition from CCTV serves as a strong endorsement of KINGDOM’s long-term commitment to innovation and sustainable growth, while also affirming the company’s growing brand influence and international competitiveness.
Mr. Zheng Guoliang, General Manager of Qingdao Kingdom Health Industry Co., Ltd., commented:
"We are honored to be featured by CCTV's Economic Information Network. This recognition is both an encouragement and a responsibility. Competition in the global marketplace is ultimately a competition of innovation, product quality, and brand value. KINGDOM will continue to embrace a long-term development strategy, strengthen its innovation capabilities and global service network, and bring the quality and excellence of Chinese brands and Chinese manufacturing to consumers around the world."
As one of CCTV's most influential financial and business news programs, Economic Information Network closely follows China's economic development, industrial upgrading, and corporate innovation achievements. The program's recognition of KINGDOM reflects not only the company's growing global competitiveness, but also the resilience and innovative strength of Chinese private enterprises in the international marketplace.